The world of video marketing continues to grow; and, frankly, it is because video works.
A favorite type of media with millennials, video is becoming an absolute necessity for companies looking to appeal to this up-and-coming generation of digital consumers.
Including videos in an email increases the potential to drive and compel conversions with the customer and accelerate the user’s journey.
However, for a long time a possibility of embedding video directly in an email had a limited support, mainly because of deliverability and relevance issues.
We at Webyclip have perfected the art of embedding HD videos in emails with our InMail HD Video Player, and here is how:
InMail HD Video Player delivers an engaging animated video clip accessible in any email client and compatible with viewing on mobile devices. A simple click through brings the customer to a landing page or product section, where they can find relevant, useful information.
Within an email, the clip appears looking like a typical video player, automatically playing in a sequence when the email is open.
Relevance and Boosted engagement
At the core of the solution there is an AI-driven curation engine, determining the relevance and the engagement potential of the scenes included in a video. Such curation is driven by the deep learning-based prediction discovering which parts of the video convert the best, and can deliver the highest CTR.
Any type of content
Companies have an option to create their custom videos or tap into the potential of viral, user-generated media with the help of Webyclip’s AI-driven Video Curator, making it ideal to fetch the most relevant videos from across the Internet.
Effectively executed, InMail video marketing has the power to drive success for the following use cases:
Reducing returns of products by adding User Guides and Installation Videos
Consumer electronics sales experience staggering percentage of product returns, and the problem continues to grow. A number of factors contribute to this – increasing features and functionalities as well as insufficient information about how to properly access the functions. Webyclip’s InMail Video Player delivers personalized video guidance directly to consumers’ inboxes, to help them start using the product they’ve purchased. Combined with the interactive tutorial video, email becomes a powerful way to compensate for the information gap though the process of unraveling a product in a more visual way.
Promoting, Up-selling and Cross-selling
Vidio is an excellent way to explain products and experiences to customers – simply and visually. When you need to introduce your audience to a new service, videos are the best at communicating complex subjects so they are easy to understand.
Delivering cross- and up-sell visual campaign through emails can speed up engagement and further buys. Furthermore, videos can go viral quickly, leading to more sharing on social media and spreading out of the campaign, boosting the value of your brand.