Automatically promote relevant products from your entire catalog on Facebook and Instagram across any device via unique video ads.
Let our Video Ads get back to you:
Dynamically Promote Your Products
Webyclip Facebook Dynamic Video Ads help you promote relevant products to shoppers browsing your product catalog on your website or mobile app
Scale: Promote all of your products with unique video creative without having to configure each individual ad
Always-on: Set up your campaigns once and continually reach people with the right product at the right time
Cross-device: Reach people with Video ads on any device they use, regardless of their original touchpoint for your business
Highly relevant: Show people Video ads for products they are interested in order to increase their likelihood to purchase
How Does It Work?
1. upload your product catalog
A product catalog, sometimes called a product feed, is a list of products you would like to advertise on Facebook. Each product in the list has specific attributes which can be used to generate an ad- a product ID, name, description, landing page URL, image URL, price, review quotes, video URL and so on.
Video URL is the video out of which the ad creative will be generated. The video can be sourced from anywhere, Webyclip takes care of format transformation and copyrights requests in case the video is not owned by you. Brand created ad, catwalks, user generated product video review are just examples of sources which can be used.
2. Set Up Your Pixel
Place the Facebook pixel on your website (or app events if you have an app) and modify it to report when product IDs from your catalog are being viewed, added to cart, and purchased. Your Facebook pixel is the same pixel used to create website Custom Audiences or to track conversions. You can find your pixel code in your ad account under Tools > Pixels
3. Select Dynamic Video Template
Select a Dynamic Video Template that is automatically filled with the right product images, description, review quotes and so on creating a dedicate video per product. This template will be used in case the product feed does not include a video URL. Dynamic Video ads work on Facebook Newsfeed, Right Hand Column, and the Audience Network. With one dynamic Video ad you can deliver ads on any devicemobile, tablets, and desktop.
4. Run Dynamic Video Ads
As people browse your products on your website or app they will automatically be eligible to see Dynamic Video Ads. Each ad is specially formatted for your shoppers according to the products they browse with keywords, images, catwalks and more pulled directly from your product catalog.
Dynamic Video ads keep up to date with your business so you only show products that are in stock. And when a purchase is made on your site product ads are automatically turned off, across devices, so you’ll never bother your shoppers with products they’ve already purchased